Privacy Policy

Privacy Policy

This Website ("Website") is owned and operated by PRIMROSE (referred to herein as "we," "us," or "our"). The purpose of our privacy policy ("Privacy Policy") is to inform you about the types of personally identifiable information we gather about you when you visit our Website, how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct the information. The phrases "personally identifiable information" or "personal information" mean any information by which you can be identified, such as your name, address, telephone number, etc. This Privacy Policy applies only to users accessing our Website from the United States. Please read our complete Privacy Policy. By using this Website, you agree with the terms of this Privacy Policy, which is part of, and governed by PRIMROSE'S Terms of Use, which is available at the link "Terms of Use" on each page of this Website. Whenever you submit information via this Website, you consent to the collection, use and disclosure of that information in accordance with this Privacy Policy. If you do not agree to the terms of our Privacy Policy or the Terms of Use, please do not use this Website.


As you navigate through this Website, certain information can be passively collected using various technologies, such as navigational data collection. We, or third parties authorized by us, may transparently collect information that is not personally-identifiable, such as what browser is being used (e.g., Internet Explorer), the operating system of the device you use to access the Website or the domain name from which you entered a site (e.g., This Website may use Internet Protocol (IP) addresses. An IP address is a number automatically assigned to your computer by your internet service provider. We, or third parties authorized by us, may collect IP addresses for the purposes of system administration and to audit the use of the Website. Each time you visit the Website and each time you request one of our pages, our server logs your IP address. Although we log your session with us, we will not normally link your IP address to anything that can enable us to identify you.

This Website may use "cookies." A "cookie" is a small file stored by your Web browser to help a particular system recognize you and the pages you visit in a website. Cookies allow this Website to recognize you more quickly. We use cookies to help us measure the number of visits, average time spent, page views, and other statistics relating to the Website. The information we gather through the use of cookies is not sold to vendors, advertisers, direct mail concerns, email list services, etc. If you disable cookies, certain functions of the Website may not work properly or be available to you.


Our Website may contain links to other websites. We have no control over the privacy practices or the content of any of those sites. PRIMROSE does not endorse, approve or certify these other websites, and we do not guarantee the reliability or security of these sites or the accuracy, completeness, efficacy, or timeliness of the information contained on these sites. This Privacy Policy applies to information collected by our Website, and you should check the applicable privacy policy of the website sponsor when linking to other websites.


Some pages within this Website require that you provide personal information to contact us to obtain product information from PRIMROSE. This information may include, but is not limited to: user name, password, first name, last name, company name, title, phone number, fax number, email address, and products you are interested in receiving information about.

We may also collect personal information, including credit card information, to complete business transactions, deliver products and services, administer individual accounts, provide customer support, meet government regulatory requirements, provide Website security and internally analyze the collected data. PRIMROSE will not use your personal information in a way that is incompatible with these stated purposes, unless we obtain your prior consent.


PRIMROSE will take reasonable steps to protect your personally identifiable information that you transmit to PRIMROSE and this Website and to protect such information from loss, misuse and unauthorized access, disclosure, alteration or destruction. However, no Internet transmission is ever fully secure, and PRIMROSE cannot guarantee that information transmitted via this Website will remain confidential at all times. When collecting credit card information for online payments, we offer Secure Server Sockets Layer (SSL) transactions that encrypt your information in transit to reduce the possibility that it will be intercepted and misused. When we collect other information from our users, it is stored in an area to which the general public does not have access. We maintain reasonable physical, electronic and procedural safeguards to ensure that personal information is stored and treated responsibly.

Please bear in mind that anyone to whom you provide your log-in information will also have access to your account and personally identifiable information. If you use this Website, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer.


PRIMROSE does not sell, rent, loan, share, or otherwise disclose any personally identifiable information, including your name, address or email address to any third parties. Only PRIMROSE or authorized agents have access to personally identifiable information provided by visitors to our site. While you may use our Website without providing any personally identifiable information, you will not be able to receive informational emails from PRIMROSE if you do not provide that information.

We use customer data for these primary purposes:

  • To help you quickly find products, services, or information;
  • To customize your shopping experience;
  • To improve our services to you;
  • To help us create content most relevant to you;
  • To alert you to special offers, updated information, and other new products or services from PRIMROSE; and
  • To complete purchases.

PRIMROSE may provide certain aggregate information we collect from visitors to this Website (e.g., statistics, sales, traffic patterns and services) to third parties who can assist PRIMROSE in analyzing and understanding the information and help us to better provide online products and services. Should PRIMROSE share this aggregate information with third parties, it will not include any personally identifiable information.

PRIMROSE is the sole owner of all information collected on this Website. In addition, as we develop our business we may sell our business or buy another business. In such transactions, customer information is generally one of the transferred business assets. In the event that PRIMROSE or substantially all of its assets are acquired, personal information about our customers may be one of the transferred assets.

PRIMROSE will disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to (a) conform to law or comply with a legal process served on PRIMROSE; (b) protect and defend the rights or property of PRIMROSE, or (c) act in urgent circumstances to protect the personal safety of users of the PRIMROSE Website or the public.


PRIMROSE maintains an email list to keep the public informed about new products, store sales and other such promotional news. Individuals must affirmatively request to join our mailing lists. We do not sell, rent, loan, trade or lease the addresses on our lists to anyone.


If you prefer not to receive information from us, or if you have questions regarding our Privacy Policy, the accuracy of your personal information or the use of the information collected, please let us know by sending an email to us at Please be sure to include your email address, full name, and your question(s) and, if applicable, specifically what information you do not want to receive. If you would like to update or correct your email address, street address or other personal information with us, please contact us the same way. Please note that sometimes these requests may take some time to be effective, and if you delete certain information, you may not be able to continue to access certain portions of the Website without entering additional information.


PRIMROSE takes children's privacy seriously. We do not seek to collect personal information about children through our Website. If we become aware that a person submitting information to us through any part of our Website is a child, we delete the information as soon as we discover it and do not use it for any purpose, nor do we disclose it to third parties. Since we do not seek to collect any personal information about children, and we delete information collected inadvertently as soon as we discover that a child has submitted it, we typically retain no information about children that could be reviewed or deleted. If a parent requests review or deletion of information about their child before we have discovered and deleted the information, we will of course honor that request.


PRIMROSE reserves the right to change this Privacy Policy at any time by posting a new version thereof on this Website. Please check this page periodically for changes. When changes are made we will update the effective date of this Policy

Effective Date: February 6, 2014